REGGAE ROCK NEWS RELEASE: RIVAL ENTERTAINMENT INTRODUCES HIGHBALL – A FESTIVAL EXPERIENCE CURATED BY FUTUREBIRDS, OCTOBER 21 & 22, 2023 Featuring Band of Horses, The Head and the Heart, Two Performances by Futurebirds, a Special Reunion by The Whigs, and more The Two-Day Event Will Take Place at Pullman Yards and is Presented by Pabst Blue Ribbon, The Georgia Hemp Company, Código 1530 Tequila, and Bulleit Frontier Whiskey!


Atlanta, GA (June 26, 2023) – After teasing that a new festival was on the horizon, Atlanta festival producer Rival Entertainment and Athens, Georgia rock juggernaut Futurebirds have announced full details on Highball – a festival experience at the historic Pullman Yards, October 21 and 22, 2023. Curated by Futurebirds, the inaugural two-day festival experience will feature notable artist performances, locally renowned food purveyors, and a distinctive live experience alongside the railroad tracks of Pullman Yards. Handpicked by the indie rock mainstays, the lineup will feature headliners Band of Horses and The Head and the Heart, preceded by daily sets by Futurebirds. Additional support will include performances by Wednesday; a special reunion by The WhigsSeratonesS.G. GoodmanT. Hardy Morris, and Hotel Fiction. Highball represents a culmination of collaborative efforts two years in the making by Rival Entertainment and Futurebirds, which were drawn to the beauty of Pullman Yards’ historic setting.
“It’s a wild wild dream to have the chance to help curate a festival bill, full of some of our favorite bands and best friends, in our home state, not far from where a handful of us grew up and experienced live music for the first time,” says Futurebirds’ guitarist and singer Carter King. “It’s a full-circle experience, and we are extremely grateful for the opportunity. The lineup is insane; the venue is gorgeous. I can’t wait to see y’all out there in October.”
Highball has partnered with Pabst Blue RibbonThe Georgia Hemp CompanyCódigo 1530 Tequila, and Bulleit Frontier Whiskey as the event’s presenting sponsors, which are activating along with other local vendors across the Pullman Yards grounds. “We are thrilled to welcome Highball to Pullman Yards. We have anxiously anticipated this event and look forward to working with Rival Entertainment and Futurebirds on the first festival. Come experience two great days of live music on the Pullman Yards grounds,” says Atomic Entertainment’s Maureen Meulen, owner and operator of the Pratt-Pullman Entertainment District.
Tickets for the inaugural Highball are on sale Thursday, June 29 at 12p EST at Fans can purchase single-day and weekend advanced tickets at general admission and VIP levels. VIP includes private lounge access, pit viewing, and comfort amenities.
Highball Festival is produced by Rival Entertainment. Visit for the most up-to-date information. Stay connected on FacebookInstagram, and TikTok at @Highbal.ATL and on Twitter at @Highball_ATL. Pullman Yards is located at 225 Rogers Street NE, Atlanta, Georgia.
Rival Entertainment has produced concerts and festivals in Atlanta since 2004 and produces many of Atlanta’s most acclaimed special live events including Georgia State Stadium’s Inaugural concert featuring Foo Fighters, ONE Musicfest, the infamous three-day Outkast ATLast reunion, and Prince’s last live concert performance. Rival Entertainment is based in Midtown Atlanta and manages the historic Center Stage Theater The Loft & Vinyl. For more information, and follow Rival on Facebook, Twitter and Instagram.
Initially built in 1904 by Pratt Engineering, the site was home to the manufacturing of fertilizer bombs during WWI and the patenting of liquid carbonated gasses purchased by a then startup, The Coca-Cola Company. In 1922 The Pullman Company purchased and expanded the site. Pullman renowned for luxurious rail travel across the country, hired African American men as Porters servicing rail car passengers. The Brotherhood of the Sleeper Car Porters was the first organized African American labor union and was instrumental in the civil rights movement. In 2017 the site was purchased by Atomic Entertainment which is redeveloping the site as a “creative city” serving as a creative and cultural hub. This has ushered in a new era for the site with the advancement of film and television productions such as HUNGER GAMES, FAST AND FURIOUS, BABY DRIVER, and BAD BOYS 3.

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