Reggae Rock News

(LOS ANGELES, CA – October 8, 2021) Hawaiian-bread pop-reggae artist HIRIE released her latest single “Respect,” out today on all digital platforms on Controlled Substance Sound Labs. Following the release of the fresh take on Shwayze’s 2007 hit with Cisco Adler, “Corona and Lime;” “Respect” was co-written and produced by rising reggae artist DENM. Stream/download HERE.

“‘Respect’ is for all the starving and tormented souls looking to make peace with their past and be free! We’re not all proud of how we were raised, or the things we’ve endured to get to where we are but we have to respect the journey to start the healing and start creating! It was my first time co-writing with artist/producer DENM and the vibe just flowed,” says HIRIE.

Her most daringly authentic album to date, Dreamer (2019) exposes the good, the bad and the large grey void of adulthood. “This album is about raw honesty,” she discloses. “I feel like I was braver with exploring my emotional state and how that swings back and forth — allowing myself to be brutally honest.” Introspective, forthright and unapologetic, songs like “I’m Messed Up” and “Message in a Bottle” resonates with all those who hear it. Unlike other pop stars posing on an unattainable and unrealistic pedestal, HIRIE is more tangible and relatable than ever — that’s the HIRIE difference. Not HIRIE, who uses her bubble gum melodies to evoke empathy, push for change and set self limitations. She embodies a new era of pop celebrity that, we can only hope, continues through her example.

Shortly after Dreamer’s release, HIRIE, along with the rest of the world – was ushered into quarantine. Instead of wallowing in her unexpected circumstances, HIRIE used the forced downtime as a blessing, exploring her talents for tattooing, recording new singles and even relocating her family back to her home island of Oahu.

Come 2021, HIRIE continues to pump out new music and is currently traveling nationwide, hitting large scale festivals and city amphitheatres in support of reggae rock royalty Sublime With Rome and Dirty Heads, with some headlining shows in between. Check out the full tour schedule and purchase tickets HERE.

Officially founded in 1998, Silverback Music has become a platform for independent artists to navigate through the music industry. With a deep-rooted penchant for live touring and delivering high-quality content, both through performances and recorded entertainment, Silverback acts as a multi-faceted partner to its artists, identifying their creative and conceptual goals, while cultivating and bringing the artists’ vision and raw talent to the marketplace. Continuously striving for a progressive business model within an ever-changing music industry landscape, Silverback possesses a cutting-edge management philosophy to represent their roster’s vision with ultimate integrity.

With a stylistic focus initially rooted within the subcultural fusion of its original California-bred forerunners Sublime and Slightly Stoopid, Silverback’s creative vision and marketing expertise continues to grow within the spectrum of genre-bending improvisational rock, dub reggae, psychedelic blues, punk rock, acoustic, soul, and funk. Silverback generates a genre-defying and “genre-bending” attitude which permeates through our artists and continues to have an impact within transformative pop culture and beyond. For more information visit: https://silverbackmusic.net/about/ and https://silverbackmusic.net/sound-labs/.