Reggae Rock News

For Immediate Release:

PROJEXX UNLEASHES SUMMER-READY DANCE ANTHEM “SWEAT”

WATCH HERE | LISTEN HERE

Credit – Jimmy Fontaine

“Sweat, a hot-blooded banger that puts his signature sound front and centre…built for big bass bins and will no doubt do very well at carnivals across the world this year.” – COMPLEX

“booming voice and candid flow….knack for ear-catching grooves mixed with a background of drill that has caught the attention of international artists, including WizKid” – BET

“Projexx is making us sweat…a feverish thunderstorm of dancehall, hip-hop, and afrobeats…listen to when you’re feeling frisky”  – FLAUNT

Projexx is making waves with his unique blend of Dancehall, Afrobeats, Trap, and Pop. Today, the 25-year-old Jamaica-born, Miami-based artist drops “Sweat,” a summer-ready anthem poised to dominate the clubs, airwaves, and social media feeds this season. Listen HERE and watch the video HERE via Warner Records.

Co-produced by Cadenza (whose credits include Travis Scott, Beyoncé, Jorja Smith, Amaarae & Gorillaz) and P2J (responsible for hits like Wiz Kid’s “Essence” and Beyoncé’s “Brown Skin Girl”), the track touts fluttering strings over the ever-familiar Afropop kick and rimshot drum pattern. Maintaining standard elements of Caribbean and West African percussion, Projexx has space to sing addictive melodies throughout this hit in the making.

Projexx explains, “Sweat was born from text messages between me and a female, we were basically talking about what we are going to do to each other when we link up. So I basically said with all that talking you have, let’s link up in person and make our fantasy our reality.”

Igniting all senses, its steamy video (directed by Daniel Eguren) captures a private dance in the boxing ring for the young legend. Projexx has an endless stream of compliments for the woman who moves to her own beat, singing the virtues of his star athlete’s curves and swerves as she works out to his gentle instructions. “Shake your bo-dy-bo-dy, brace your body-body, no lazy bo-dy-bo-dy,” Projexx says on the chorus.

“Sweat” will quickly follow with two official remixes. Warner South Africa signed DJ and producer Yumbs (whose credits include Muni Long’s “Made For Me” Amapiano Remix and Ciara ft. Chris Brown’s “How We Roll” Remix) will infuse an amapiano sound into the track on June 14. Then, Ape Drums (one-third of DJ/production trio Major Lazer) will jump on board for a revamp of the song on June 28.

Projexx has already cemented his reputation as a gifted experimentalist. He was a featured artist on “True Love,” from Wizkid’s seminal Grammy-nominated album Made in Lagos. The singer, songwriter, and producer’s musical lineage runs deep. He is the son of Jamaican music producer Lloyd “John John” James and the grandson of Lloyd “King Jammy” James, one of dancehall’s most influential producers who ushered in the digital era of the genre in the 80s.

“Sweat” is Projexx’s first unveiling from his forthcoming debut album, slated for release later this year via Warner Records. He’s starting a new chapter with this sultry infectious record that is ready to get endorphins moving.

To celebrate the launch of “Sweat,” Projexx will host a release party tonight, May 31, in New York City, from 10 pm-4 am at Deluxx Fluxx. Tickets and more info are available HERE.

ABOUT PROJEXX:

Born in Kingston, Jamaica, Projexx learned the fundamentals of music by sitting in and observing recording sessions of Jamaican dancehall greats like Bounty Killer, Elephant Man, and Vybz Kartel in his grandfather’s King Jammy’s legendary studio.  At age 15, he started teaching himself how to produce, and at 17, he created his first song. Projexx grew up living between Kingston and Brampton, Canada, so his musical influences span from Drake to Dennis Brown and everything in between. In addition to Wizkid, he has also collaborated with producer Ape Drums of Major Lazer, Jamaican dancehall star Konshens, Grammy-nominated reggae artist Jesse Royal, and Nigerian singer-songwriter Ruger. His 2023 EP GRIM TAPE, VOL. II (Warner Records) marries Projexx’s love for dancehall, hip-hop, and afro beats and contains his buzzworthy single “Top Speed” ft. Giggs and Marksman. Previous projects include Queen Hill EP (2021) and GRIM & Family Vol. I mixtape (2020). His official full-length debut LP will arrive in 2024.

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