SWEETWATER 420 FEST APRIL 20 & 21, 2024

Battle of the Bands Enters Round Two with Twelve Local Acts Vying for a Chance to Open SweetWater 420 Fest
Half-Day, Single-Day, Two-Day GA, Kush and Big Fish VIP Options On Sale
Atlanta, GA (April 02, 2024) – Presented by SweetWater Brewing, one of Atlanta’s anticipated festivals, SweetWater 420 Fest is two weeks out from its return April 20 and 21. Known for its eclectic lineup, as well as its charitable and environmental activations, food trucks, artist market, and, of course, beer from the largest craft brewer in the Southeast- this year’s lineup showcases artists of varying genres, from alternative to rock and pop to singer-songwriter, jam, soul, and an indie, with one slot left to fill. 
SweetWater 420 Fest recently announced it would be holding a fan-fueled Battle of the Bands contest where one lucky artist would win a chance to open up the event. After a period of open nominations, the competition is down to twelve acts from across the region that will go through three rounds of public voting. The top twelve artists include Basement RecessGolden HabitsTasteBud; The Weekend Lovers; Aint Sisters; Are You KindDuncan Brothers BandStrictly LiquidZyxKoyalGroove Moose, and The Outfield Clovers. From this, the top three will be chosen and have the opportunity to live stream an original track and cover song during the SweetWater 420 Fest live showcase on April 9th, after which voting will decide the ultimate winner.
Previously announced artists include headliners Beck and Slightly Stoopid, with support from Big Gigantic; Black Pumas; Gov’t Mule; Trombone Shorty; Cory Wong; Grace Potter; Moe.; St. Paul & The Broken Bones; Larkin Poe; Houndmouth; Ripe; Andy Frasco & The UN; Hayes & The Heathens; Little Stranger; Papadosio; Lespecial; Couch; Fireside Collective; The Psycodelics; Emily Wolfe; Bombargo; Hedonistas, and Connor Clark & Blue Rhythm Revival. Pop chanteuse Kanika Moore and 17-year-old guitar phenom Grace Bowers will also add their talents throughout the festival, sitting in with select artists.
Held on the weekend closest to Earth Day, this year’s event will be a true 420 Fest, beginning on April 20th at Pullman Yards. In addition to the music, the event will feature local vendors, workshops, regional and local food vendors offering vegan, vegetarian, and gluten-free options, an artist market, bars, concessions, festival merch, water stations, and more. Last fall, the venue hosted the Highball festival experience, which USAToday rated as one of the Top 10 Best New music festivals in the country. 
New this year, the festival will be offering half-day headliner tickets, granting admission to the event at 5p to see some of the festival’s biggest acts. All ticket options, including Single-day, Two-day GA and Kush and Big Fish VIP tickets and extras are available online at www.SweetWater420Fest.comSweetWater 420 Fest is produced by SweetWater Brewing and hosted by Pullman Yards. Visit www.SweetWater420Fest.com for the most up-to-date information. Stay connected on FacebookInstagram, and Twitter at @420Fest. Pullman Yards is located at 225 Rogers Street NE, Atlanta, Georgia.
About SweetWater Brewing
SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews, including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual SaveOur Water campaignSweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited. 
SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew. 
About Pratt Pullman District
Initially built in 1904 by Pratt Engineering, the site was home to the manufacturing of fertilizer bombs during WWI and the patenting of liquid carbonated gasses purchased by a then-startup, The Coca-Cola Company. In 1922, The Pullman Company purchased and expanded the site. Pullman, renowned for luxurious rail travel across the country, hired African American men as porters to service rail car passengers. The Brotherhood of the Sleeper Car Porters was the first organized African-American labor union and was instrumental in the civil rights movement. In 2017 the site was purchased by Atomic Entertainment, who has transformed the Pullman Yards into the premier arts and entertainment destination in the southeast, showcasing a variety of world-class exhibits, restaurants, cultural events, concerts, festivals, corporate events, private parties, galleries while serving as the filming destination of some of Hollywood’s biggest blockbusters including HUNGER GAMES, FAST AND FURIOUS, BABY DRIVER, and BAD BOYS 3.
About Tilray Brands


Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and well-being. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world, with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms. 

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