FEMALE-FOUNDED AND CURATED FESTIVAL RETURNS MAY 17 & 18, 2024 TO PICTURESQUE GRANITE DELLS AT WATSON LAKE IN PRESCOTT NATIONAL FOREST IN PRESCOTT, AZ
PURE IMAGINATION FESTIVAL UNVEILS 2024 LINE-UP FEATURING THE FLAMING LIPS, MICHAEL FRANTI &
SPEARHEAD, SYLVAN ESSO, TANYA TUCKER, THE PHARCYDE AND MORE
FEMALE-FOUNDED AND CURATED FESTIVAL RETURNS
MAY 17 & 18, 2024 TO PICTURESQUE GRANITE DELLS AT WATSON LAKE IN PRESCOTT NATIONAL FOREST IN
PRESCOTT, AZ
PURCHASE FESTIVAL PASSES HERE
Pure Imagination is a festival of music, wonder and breathtaking beauty.
Los Angeles, CA (January 25, 2024) – The female-led and curated, all-ages destination festival Pure
Imagination has announced the fantastic Saturday line-up for its third edition, set to take place
May 17 & 18, 2024. This year’s festival boasts an impressive bill, headlined by three-time Grammy
winners and pre-eminent psychonauts The Flaming Lips, who are celebrating the 20th Anniversary of
their tour for Yoshimi Battles the Pink Robots, as well as critically acclaimed, Grammy nominated
indie dance-pop duo Sylvan Esso, two-time Grammy winner and revered country artist Tanya Tucker,
and hip-hop legends, The Pharcyde. Additionally, the lineup includes Danielle Ponder, The National
Parks, Sarah Shook & The Disarmers, The Irie and more. Friday’s kickoff concert lineup will feature
singer-songwriter, musician, poet and outspoken activist Michael Franti & Spearhead, as well as
Ponderosa Grove, the Grammy nominated frontwoman of which, Candace Devine, founded Pure
Imagination.
Situated in Prescott, AZ, just an hour and a half away from both Phoenix and Flagstaff the town
offers old-west vibes while nestled within the Prescott National Forest with access to endless
activities for outdoor enthusiasts.
PURCHASE PASSES TO PURE IMAGINATION HERE
The all-encompassing experience features an eclectic lineup as diverse and exciting as the
landscape where it’s taking place. Located on Watson Lake Park, featuring a breathtaking setting in
the Granite Dells – the traditional Yavapai land belonging to The Fort McDowell Yavapai Nation, The
Yavapai-Apache Nation and The Yavapai-Prescott Indian Tribe. Situated just minutes from downtown,
the festival grounds boast scenic hiking trails and on-site kayaking, providing a harmonious blend
of nature and music. Dive into the Prescott Night Market, showcasing artisan vendors, and savor a
plethora of culinary delights from the diverse food trucks on-site.
Pure Imagination takes pride in being a family-friendly, environmentally-forward event with
children aged 10 and under granted free entry when accompanied by a ticketed adult. Plan your visit
seamlessly by purchasing a parking pass in advance for on-site parking, or opt for the convenient
free shuttle service directly to the festival.
While in Prescott, soak in the charm of old-west authenticity at places like The Palace Saloon. A
historic hotspot where legends like the Earp Brothers and Doc Holliday have in days past enjoyed a
drink or two. The Palace Saloon remains a beloved spot for both tourists and locals located on
Whiskey Row in the picturesque, historic and charming downtown square just a few miles from the
festival grounds.
Pure Imagination 2024 Line-Up*
Friday, May 17th:
Michael Franti & Spearhead Ponderosa Grove
Saturday, May 18th:
The Flaming Lips Sylvan Esso Tanya Tucker The Pharcyde Danielle Ponder
The National Parks Sarah Shook & The Disarmers
The Irie Brian Chartrand Galactagogues
BG NFTY
*more names to be announced soon
Pure Imagination saw its inaugural festival in 2022, where the stage was graced by folk rock band
Dawes, hip hop icon Talib Kweli, three time Grammy winner Fantastic Negrito, Nikki Lane, Rising
Appalachia, Phantom Planet, Katie Pruitt and more. In 2023, the festival boasted performances from
reggae royalty Ziggy Marley, acclaimed singer-songwriter Lucinda Williams, Los Lobos, Capital
Cities, Allison Russell, southern rap group Nappy Roots, Dirtwire and others. These eclectic
line-ups brought thousands of music fans to the field to enjoy Prescott’s always perfect weather
with a day packed with performances by aerial artists, performance groups, jugglers, art cars and
plenty of revelry for everyone. Many of the same experiences are returning to the festival grounds
this year.
The festival has been the work of Candace Devine, frontwoman of Ponderosa Grove and CEO of Further
West, the company that produces Pure Imagination Festival. Devine started the festival out as part
of a desire to see Prescott rise as an epicenter for arts, culture and music in the Southwest. The
town itself is surrounded by the Prescott National Forest which offers 1.25 million acres of
natural, rugged beauty and is a top destination for mountain biking, hiking and bouldering.
“I am so excited for this year’s festival! Pure Imagination has truly become a movement of wonder
and joy in our community and it feels more important than ever. In this time when the world feels a
little off course, nothing brings a warmer feeling to my heart than knowing we are just a few
months away from experiencing true human connection to each other, our beautiful landscape, and a
greater communal kindness that comes through all of us from live music,” said Devine.
She continues, “I can’t wait to see this year’s lineup on our stages along with the addition of the
Friday night kick-off concert. What’s better than the most magical festival experience? More of it!
I am so looking forward to seeing faces that I have seen the last couple years return, and seeing
the many new faces that have heard about us and are joining in to add to the magic. It’s our
festival family that really makes Pure Imagination as special as it is.”
The festival will donate a portion of its proceeds to: Flying Horse Foundation, an organization
that is dedicated to supporting arts and music in multicultural spaces. Flying Horse Foundation is
a registered 501(c)(3).
WATCH PURE IMAGINATION FESTIVAL 2023 HIGHLIGHT REEL
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